About us

Our Ideology

We believe every product designed for your dog should be designed as well and profoundly as products for human beings.   

PAIKKA re-invents important daily moments in dogs’ lives through inventive sustainable lifestyle products which are safe to use and equipped with uncompromised ergonomic and functional features. 

We deliver outstanding home and outdoor products for all seasons and different life stages of dogs. We offer expert solutions to 60 common problems of dogs and their parents.

The Finnish Nature is Our Home

PAIKKA was born from the need of great pet essentials that are designed from the dog’s perspective and are long lasting even in the tough seasonal conditions of the Finnish nature.

That is why it is paramount for PAIKKA to respect our shared environment.

Each PAIKKA design is created with the best and most durable materials together with respected partners famed for outdoor apparel, fashion and awarded designs for humans.   

We are committed to keep improving our processes and repurpose our textile residues. We always choose the most environmentally friendly materials when possible without compromising the safety and necessary features of the product.

We are dedicated to create the best for your dog and do good for our planet.

Our Pack

Our PAIKKA Pack consists of extremely skilled professionals and suberb personas who share the passion for dogs and their wellbeing.


Tea Kainu, CEO

Tea (pronounced Tey-ah) has over 20 years of experience in the pet and fashion industry. She has a far-reaching experience in product development and supply chain management. Tea has a Miniature Poodle Sohvi at home and these two are the hair (and fur) goddesses of PAIKKA. 


Eetu Lehtinen, Sales Manager

Eetu has a BBA and eMBA in international business. With over 15 years of experience in global markets he loves meeting new people and establishing networks. He got a nickname Ed, whilst living abroad, as his name isn’t easiest to pronounce. Eetu grew up with adorable Bearded Collie and has had various pets since then.


Maiju Bland, Sales Manager



Kelly Williams, Sales Manager


Bee Backlund, Brand Manager

Bee is a passionate dog sports enthusiast with wide experience in product management. She has a bachelor’s degree in physiotherapy, and this combined with her intense special interest in a dog’s anatomy and biomechanics results as premium quality and thought through details of PAIKKA products. Bee has two Border Collies, Hip and Top the pup.


Henna Jokinen, Sales & Logistic Assistant


Brad Aguilar, Operations and Sales Manager, The Americas

Brad is responsible for our Best-in-class-service level at PAIKKA, Inc. He is a seasoned logistics specialist with a strong background in eCommerce fulfillment and support. Walter, Brad’s dog, is a rescue and works by Brad’s side daily.

Juhani Sirén, Executive Chairperson

Juhani has over 20 years of experience in startups, design, media and global business, strategy & team development. He can be good with numbers but bad with jokes. Strategy and investor relations are his treat at PAIKKA.