THE SEAWOOL PROJECT

PAIKKA has partnered with the John Nurminen Foundation to help protect the Baltic Sea. As part of this initiative, PAIKKA donates 5% of the revenue from every Seawool shirt sold to the Foundation, contributing to vital conservation efforts aimed at safeguarding the Baltic Sea's future.

Made from recycled plastic bottles and oyster shells, this remarkable material reflects PAIKKA’s dedication to sustainability. Not only does Seawool repurpose waste materials, but it also offers exceptional qualities such as warmth, breathability, and anti-odor properties. It’s durable, lightweight, and feels as soft as wool—making it both environmentally friendly and comfortable to wear.

The Baltic Sea: A Vital Resource for Finland and PAIKKA
For PAIKKA as a Finnish brand, the Baltic Sea is more than just a body of water—it’s a critical part of the country’s environment, economy, and identity. However, the Baltic Sea is facing serious threats from pollution, climate change, and habitat degradation. This fragile ecosystem needs immediate attention and protection to preserve its biodiversity and health.

PAIKKA’s collaboration with the John Nurminen Foundation is driven by a desire to protect this essential natural resource. The Foundation’s work is instrumental in maintaining the ecological balance of the sea. By donating part of their sales to this cause, PAIKKA actively contributes to the long-term preservation of the Baltic Sea.