Born in Finland in 2019, PAIKKA was created by experts in fashion, design, dog sports, and physiotherapy who shared a bold vision: dog essentials should be built with purpose — nothing more, nothing less. Inspired by the rugged beauty of Finnish nature and guided by Scandinavian aesthetics and cutting-edge ergonomics, we design high-quality, innovative solutions that truly serve dogs.

But we don’t just make dog essentials — we redefine industry standards.

At PAIKKA, form follows function, and every detail has a purpose. Our designs are built with advanced ergonomics, ensuring comfort, safety, and usability from the dog’s perspective. Crafted in the same factories as premium human apparel, our products meets the highest industry standards—because dogs deserve nothing less.

In just a few years, PAIKKA has become one of Europe’s fastest-growing premium brands for dogs, known for exceptional design, uncompromised quality, and effortless simplicity. With a highly engaged global community, we’ve built a strong presence among dog lovers who demand the best.

We are here to lead the future of premium dog essentials — bold, pioneering, and built with purpose.

Happiness isn’t just a feeling - it’s a way of life.

Consistently ranked the world’s happiest country for eight consecutive years, Finland is a place where people embrace the freedom of nature and find joy in the simple, everyday moments spent with their dogs. Dogs aren’t just pets here - they’re family.

At PAIKKA, we believe dogs should be allowed to be dogs - running, sniffing, exploring, and living life as nature intended. Science shows that breed-specific activities and mental stimulation lead to healthier, happier dogs. Whether it’s a retriever diving into a lake, a herding dog chasing the wind, or a hound following a scent trail, every dog deserves a life that honors their instincts, energy, and joy.

Because when dogs are truly free to be themselves, that’s when they are happiest.

At PAIKKA it is important for us to take responsibility for our actions and their impact on our surroundings. We are committed to conducting our business in a responsible way that considers environmental effects, as well as social and ethical concerns. 

We strive to improve and integrate a sustainable and conscious approach in all aspects of our work. We recognize that there is still a long way to go, but we are committed to making progress.

Our mission is to develop only the highest quality products, and we are very selective when it comes to sourcing our suppliers. We have strict requirements and demands in terms of sustainable and safe production to ensure that our products meet the highest standards. We require that our suppliers meet high ethical, social, and environmental standards.

Every PAIKKA product is made using superior and long-lasting materials in collaboration with renowned partners specialized in outdoor apparel, fashion, and award-winning designs for humans. Well-designed, high-quality products last longer and reduce waste, conserving valuable resources.

We have a strong commitment to continuously improving our processes and repurposing textile residues. For instance, we use over 80% of recycled polyfill in our products. We prioritize the use of environmentally friendly materials that do not compromise the safety of your dog or the necessary features of our products.

We Finns are world known for our ability to enjoy life even though the sun hardly shines in Finland during the winter and the weather can be the exact same at Christmas and in mid-summer.

Nevertheless, Finland has been ranked the world's happiest country six consecutive times since 2018 by the World Happiness Report.

Finns find happiness in quality of life, freedom to make decisions, and our clean nature – where we are often companied by our dog. Nearly every fourth household here has owned a dog.

So, it is safe to say that Finland is a happy place for humans and dogs alike.