WORLD DOG SHOW 2025
7.-10.8.2025, HELSINKI
Experience the World Dog Show 2025
Get ready for an extraordinary event as nearly 19,600 dogs from 257 breeds compete for the World Championship title right in the heart of Helsinki.
- Enjoy top-tier competitions like the FCI World Challenge of Top Dogs and Circuit Shows
- Meet professionals, enthusiasts, and families who share a passion for dogs
- Discover beloved and rare breeds in a world-class setting
- Experience PAIKKA and other leading dog brands
- Bring the whole family—there’s something for everyone, with special programs for kids and adults alike
PAIKKA – Proud Event Partner
PAIKKA joins the 2025 World Dog Show as official Event Partner. Taking place from August 7–10 in Helsinki, this prestigious international event is one of the largest and most respected gatherings of dog lovers, breeders, and canine experts in the world. For PAIKKA, this partnership is a natural step in our mission to create thoughtful, innovative products that support dogs' well-being—allowing them to live fully, joyfully, and as nature intended.
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Press Release
PAIKKA partners with the Finnish Kennel Club for the 2025 World Dog Show in Helsinki
PAIKKA is proud to announce its partnership as Event Partner of the Finnish Kennel Club for the 2025 World Dog Show, set to take place in Helsinki from August 7th to 10th. This prestigious global event brings together breeders, dog enthusiasts, and experts.
Founded in 1889, the Finnish Kennel Club is the foremost authority in Finland on all matters related to dogs. Representing the interests of dog owners, breeders, and enthusiasts, the Club plays a crucial role in shaping national and international canine communities. With a strong commitment to responsible breeding, advancing dog welfare, and ensuring every dog enjoys a healthy, fulfilling life, the Club’s core values include transparency, democracy, international cooperation, and a proactive approach to addressing the ever-evolving needs of dogs and their owners.
PAIKKA is dedicated to creating premium products that enhance dogs' well-being and happiness. At PAIKKA, the shared belief is that dogs should be allowed to be dogs—running, sniffing, exploring, and living life as they were meant to. Breed-specific activities and mental stimulation contribute to a dog's health and happiness. Every dog deserves a life that honors their instincts, energy, and joy – true to the company's motto, “For the happiest dogs in the world.” Jasmit Horkama, Head of Marketing at PAIKKA, states: "At PAIKKA, the well-being and happiness of dogs is at the center of all our doing. We are passionate about creating products that help them live as they are meant to—free to enjoy life, explore the world, and express their instincts.” Having a strong international presence and numerous global partnerships, PAIKKA has gained valuable insights that have further emphasized the importance of Finland’s pioneering work in dog wellness. “The World Dog Show provides a unique platform for bringing together dog enthusiasts from across the globe, and we are excited to be part of this event.
Partnering with the Finnish Kennel Club, an organization whose values closely align with ours, allows us to work together to advocate for the health and happiness of dogs around the globe." As an Event Partner, PAIKKA will have a prominent presence at the World Dog Show, showcasing its range of products to a global audience of dog lovers and professionals. This collaboration reinforces the shared mission to ensure that dogs live the fulfilling lives they are meant to lead—healthy, happy, and well cared for.
FINNISH KENNEL CLUB
The Finnish Kennel Club, a leading advocate for canine health and wellbeing, is the proud host of the World Dog Show 2025.
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PAIKKA AT WORLD DOG SHOW
At the World Dog Show, we’ll be proudly showcasing our collection of functional, design-forward products tailored to dogs’ real needs. Whether you're a professional in the canine industry, a passionate breeder, or a devoted dog parent, we invite you to visit us and experience how PAIKKA is redefining wellness for dogs—from everyday essentials to game-changing innovations.
